SEO Specialist

Job Description

SEO Expert is responsible for developing, implementing, and optimizing digital marketing strategies to improve search engine rankings and maximize paid advertising ROI. This role involves conducting keyword research, on-page and off-page SEO, managing PPC/Google Ads campaigns across multiple platforms, and analyzing data to refine performance.

Experience

Minimum 1–2 Years

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to improve organic rankings (on-page and off-page)
• Conduct keyword research and competitor analysis to identify growth opportunities
• Optimize on-page elements like meta tags, headings, content, and internal linking
• Implement link-building strategies to enhance domain authority
• Monitor search engine algorithm updates and adjust strategies accordingly
• Use tools like Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Moz

Paid Advertising / PPC

• Manage Google Ads and other ad campaigns across multiple platforms
• Optimize ad spend to maximize conversions while minimizing costs
• Analyze audience behavior, demographics, and retargeting opportunities
• Set up conversion tracking and analyze performance data
• Implement automation, scripts, and AI-driven strategies for efficiency
• Stay updated on PPC trends and emerging ad platforms

Analytics & Reporting

• Track and measure performance using Google Analytics (GA4) and Google Tag Manager
• Create detailed reports on organic and paid performance with actionable insights
• Use data analysis to refine strategies and improve conversion rates

Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, IT, or related field (preferred but not mandatory)
• 1–2 years of experience in SEO
• Proficiency in Google Ads is beneficial
• Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console
• Strong analytical skills and expertise in Google Analytics 4 (GA4) and Google Tag Manager
• Strong communication and reporting skills
• Ability to work independently and in a fast-paced environment