According to data from the Content Marketing Institute’s 2024 B2B Content Marketing Benchmarks, Reports & Trends report:
- 91% of B2B marketers use content marketing.
- 40% of B2B marketers have a documented content marketing strategy.
Some Other Marketing Stats:
- 55% of marketers say creating more content and posting more often leads to success in content marketing.
- Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.
- As of January 2024, 58.57% of people use mobile, compared to 39.41% on desktops worldwide.
- 55% of executives rely on decisions based on data rather than gut instinct-based decisions.
- The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.
You need to invest in digital channels that can help you reach your target audience and generate leads. Some of the most effective channels are email marketing, social media marketing, video marketing, and search engine marketing.
4 Top Digital Marketing Trends:
1. Personalization
Personalization is still a key to customers’ hearts in 2024.
According to a recent survey by McKinsey, 76% of consumers expect companies to understand their individual needs and expectations. And 83% say they are more likely to do business with a company that offers personalized experiences.
- 91% of B2B marketers use content marketing, and 74% of them say personalization is key to their success. (Content Marketing Institute, 2024)
- 72% of consumers say they are more likely to purchase from a company that personalizes their offers. (Epsilon, 2024)
- 63% of consumers say they are more likely to trust a company that personalizes their shopping experience. (Salesforce, 2024)
- 53% of consumers say they are more likely to be loyal to a company that personalizes their communications. (Accenture, 2024)
Spotify Wrapped is a great example of a successful personalization campaign. It is a personalized recap of each user’s listening habits for the year, and it has become a highly anticipated event for Spotify users.
Successful personalization campaigns:
- Netflix recommends movies and TV shows to users based on their viewing history and preferences.
- Amazon recommends products to users based on their past purchases and browsing behaviour.
- Spotify recommends songs and playlists to users based on their listening habits.
- Nike offers personalized product recommendations and training plans to its members.
Personalization is a powerful tool that businesses can use to connect with their customers on a deeper level and build stronger relationships.
By taking the time to understand their customers’ individual needs and preferences, businesses can create personalized experiences that are more likely to resonate with them.
2. Video marketing
Video marketing is the most engaging and effective way to reach your audience. By capturing attention, telling stories, and driving results, video can help you achieve your marketing goals.
Video marketing in 2024 Stats:
- 91% of marketers use video as part of their marketing strategy.
- The average person spends 17 hours per week watching online videos.
- 83% of marketers say videos under 60 seconds are most effective.
- 75% of viewers watch short-form video content on their mobile devices.
- Consumers are 52% more likely to share video content than any other type of content.
As you can see, video marketing is still a major trend in 2024. And with the ongoing pandemic, video consumption is only going to continue to grow.
Tips for using video marketing effectively in 2024:
- Create high-quality videos that are relevant to your audience.
- Keep your videos short and to the point.
- Optimize your videos for mobile devices.
- Promote your videos on social media and other channels.
- Use analytics to track your results and optimize your campaigns.
If you’re not already using video marketing, please give it a try. It’s a powerful tool that can help you reach your audience and achieve your marketing goals.
3. Automation marketing
Automation marketing is on the rise, with businesses using AI to automate complex processes and repetitive tasks. This is leading to valuable outputs and significant growth.
Automation marketing Stats 2024:
- The global marketing automation market is expected to reach $14.1 billion by 2030, growing at a CAGR of 12.6% from 2024 to 2030
- 86% of marketing experts report achieving critical marketing goals with the help of marketing automation.
- 76% of marketers who implemented automation saw positive ROI within a year.
- 63% of marketers say email marketing is the most automated marketing channel.
Artificial intelligence (AI) is playing an increasingly important role in automation marketing.
- Lead segmentation and nurturing
- Content personalization
- Social media marketing
- Paid advertising
- Customer relationship management (CRM)
Using AI in automation marketing can help businesses to:
- Improve efficiency and productivity
- Reduce costs
- Generate more leads and sales
- Improve customer satisfaction
Overall, automation marketing is a powerful tool that businesses can use to grow their businesses and achieve their marketing goals.
4. Influencer marketing
Influencer marketing is exploding, with the industry expected to reach $84.89 billion by 2028. To tap into this growth, businesses should focus on working with micro-influencers who have engaged audiences.
Influencer marketing Stats:
- The global influencer marketing market is expected to reach $84.89 billion by 2028, growing at a CAGR of 22.7% from 2024 to 2028. (Grand View Research, 2024)
- 91% of marketers use influencer marketing. (Content Marketing Institute, 2024)
- 72% of consumers trust influencers’ recommendations. (Nielsen, 2024)
- Micro-influencers have the highest engagement rates, with an average engagement rate of 5%. (HypeAuditor, 2024)
Influencer marketing is an effective way to reach new audiences, build trust, and drive sales. By partnering with influencers who have engaged audiences, businesses can tap into the power of social proof and reach their target customers more authentically.
Tips for using influencer marketing effectively:
- Identify the right influencers to partner with. Consider your target audience, brand values, and budget when choosing influencers to work with.
- Set clear goals for your campaign. What do you want to achieve with your influencer marketing campaign? Do you want to increase brand awareness, drive sales, or generate leads?
- Provide influencers with creative freedom. Allow influencers to create content that is authentic to their brand and audience.
- Track and measure your results. Use analytics to track the performance of your influencer marketing campaign and measure your ROI.
Conclusion
Discussed above were some important trends that you should not miss out on from your business marketing strategy for 2024.
The future is uncertain, and the pandemic has taught us in a bitter way the marketer does not have the luxury to wait things out.
Before COVID-19, who knew digital space would get such a boost that the majority of businesses are online now?
The right digital marketing agency can keep you ahead of competitors.
Boost your online presence with the leading digital marketing agency in Ahmedabad, Matic Solutions.
