The Guide to Effective Marketing and Advertising on Facebook
The Guide to Effective Marketing and Advertising on Facebook
The key to marketing on Facebook and placing ads is analyzing and planning a strategy that guarantees to reach, attract, and retain quality users and customers.
Social media is dynamic. Marketing on social media platforms is based on creating interactions with people in response to their requirements for certain products and services. Posting content on social media helps generate traffic and allows you to manage a community where you can implement various marketing strategies on Facebook.
Why should you Market and Advertise on Facebook?
At Matic Solutions, we always recommend our clients to have a Facebook page because, as per statistics, Facebook generates more advertising revenue than any other social network. However, advertising on this social network is not ‘guaranteed success’. It must be carefully analyzed and planned with “many strategies” to guarantee excellent results.
Take a look at some crucial facts about Facebook as an advertising platform below:
- There are more than 2 million active advertisers on Facebook. You will have more competition than ever when positioning yourself in the market. Generating good business will require attractive ads and top-quality content.
- More than 700 million users visit Facebook via mobile every day, and the number keeps growing. Are you going to ignore the opportunity to advertise your product/service on such a large and diverse platform? Facebook mobile users are highly active and receptive to advertising than computer users. A clear example is that 66% of Facebook advertising revenue comes from mobile users.
- Around 75% of the total engagement is gained within the first 5 hours of posting. That is why strategic planning based on when your audience is most active is essential.
- There are more than 40 million active pages of small businesses on Facebook. They provide exciting options to local businesses with a limited budget to reach nearby customers efficiently.
Advertising on Facebook, through Facebook Ads, is one of the most critical parts of any company’s Digital Marketing strategy. The key to success lies in analyzing and publishing ads that guarantee to reach, attract, and retain your company’s quality users and potential customers.
5 Steps to Create A Compelling Marketing and Advertising Strategy for Facebook:
1) Define business objectives: – The first thing to ask yourself is, “what your business goals are on the Facebook social network?” Suppose your purpose is to generate traffic on your page using quality content. In that case, you need to focus on designing content that is relatable to build a community of users that interacts with the published content and choose to avail your products or services.
2) Choose your market niche: – Before starting a business on Facebook or starting a campaign with advertising ads to increase a brand’s visibility, it is vital to recognize the market or niche you wish to target. By defining the particular market niche to position your brand, you can identify your competition and understand their strategies.
3) Build a Facebook target user profile: – Without analysis and interpretation of manifestations done by users, you won’t be able to achieve any fruitful results in advertising and marketing on Facebook.
4) List down the interests of your target user: – On Facebook, interests are defined as users’ expressions of likes regarding the pages followed by them on the social network. Based on these interests, we can determine the direction to take for our marketing strategy on Facebook. It is necessary to identify the interests related to our brand or advertising campaign to define the target audience more accurately.
5) Segment your strategy based on demographic data: – Segmenting helps create an ideal customer identity to define the demographic characteristics of our target audience. In this way, ages that are not ideal can be discarded,
people with non-similar interests removed etc., to create a highly precise targeting strategy.
It is imperative to have a good balance between the following four types of content types to generate a large number of user interactions for your brand: –
1) Images
The images on Facebook have acquired a particular focus on generating engagement and guiding promotions and special events. Creative images allow the brand to position itself in users’ minds by representing and demonstrating creative ideas to influence people effectively.
2) Videos
Facebook has become one of the direct competitors of YouTube in the last two years. Investing efforts in creating fascinating videos that showcase your brand identity can be highly influential on Facebook.
3) Facebook Live
One of the latest innovations in marketing on Facebook is live streaming. It is widely used in promotional campaigns to convey the confidence that stories or images may not achieve.
4) Links
Posting links that redirect users to your company page to purchase your products and avail your services can prove to be the difference-maker in converting a lead to a sale.
If you are struggling to generate strong user engagement for your brand, get in touch with us to create a marketing strategy unique to your business that will boost your brand’s online presence across all social media platforms and get quality leads for your business!