Search Engine Optimization (SEO) involves several elements that assist in improving a website’s visibility and ranking on the search engine results page (SERPs). It is one of the most practical and economical methods of enhancing the website’s performance for a smooth user experience.
Backlinks are the links that go from one webpage to your webpage. They are also known as ‘inbound links’ as they drive website traffic from that webpage to your webpage. Backlinks serve as a vote of confidence from other websites, communicating to the search engines that ‘the content is genuine, useful and valuable’. The quantity and quality of backlinks that your page earns from various websites help in ranking your page higher on the SERPs and getting more visitors to the website.
Google is one of the most popular search engines which keeps making changes to its algorithm but backlinks have remained a key indicator of assigning page ranks. Therefore, having quality backlinks from popular brands significantly boosts the organic traffic to your webpage.
Let us take a look at the various types of backlinks that you can employ to improve your off-page SEO plan: –