Top Digital Marketing Trends of 2022 You Should Know
2022 has already started, and it’s okay if you have not yet come up with your digital marketing strategy. In the last couple of years, we are more like a digitized society than ever before. With the ever-changing digital space, it becomes difficult for a business to survive if not following the trends. Take the help of a digital marketing agency to reach milestones. Today, we will focus on the trends that can help the business to reach the next stage of success. Give your business the boost and confidence it needs with the top digital marketing trends 2022.Â
So without further ado, let’s get started.
4 Top Digital Marketing Trends:
1. Personalization
Personalization is a key to customers’ hearts and will play a major role in 2022. It is one of the best ways to earn loyalty from customers. Rather than creating general content for everyone, creating specific content for specific audiences results in more fruitful things. One of its best examples is Spotify Wrapped.  Every year in December it offers users a chance to explore their own listening habits by giving a recap of memorable listening moments of the year. It even notifies users if they are top listeners of a certain artist.
2. Video marketing
Video marketing is not a new trend, but it will be here for some more time. Video has raised the bar of marketing, in 2020 itself 96% of consumers have increased their video consumption and it is expected that in 2022, an average person will spend 100  minutes each day watching online videos. With the ongoing pandemic, watching videos has become an integral part of people’s lives and it will continue to grow. Take the help of the best social media marketing company in Ahmedabad to reach your audience.
3. Automation marketing
In 2022, automation marketing goes way beyond email, SMS. The goal here is to turn complex processes, repetitive tasks into valuable outputs with less human intervention. Putting the best use of artificial intelligence in automation marketing will ensure to grow business manifolds. The versatility of AI in business will give brands opportunities to update and reinforce marketing strategies in the business.Â
4. Influencer marketing
Influencer marketing is growing rapidly from the $10.24 billion industry in 2021  to the expected figure of $84.89 billion by 2028. To market your business you don’t need a huge star, rather search for people with a growing audience. The existing brand value of influencers will help your brand reach a new range of audiences. Instead of hiring some big stars, go for influencers who have a strong group of followers as their followers listen to personal recommendations. Â
Conclusion
Discussed above were some important trends that you should not miss out on from your business marketing strategy for 2022. Adding to the list, some other trends include shoppable posts, local SEO, and data privacy. The future is uncertain and the pandemic has taught us in a bitter way, the marketer does not have the luxury to wait things out. Before Covid who knew digital space would get such a boost that the majority of businesses are online now. The right digital marketing agency can keep you ahead of competitors. Boost your online presence with the leading digital marketing agency in Ahmedabad, Matic Solutions.Â